Is Counter a Gorgias alternative?

For website chat, yes: Counter answers shoppers, tracks verified orders and handles returns, refunds and order changes within your rules. It isn't a full helpdesk, so if you need one inbox for email, social, SMS and phone, Gorgias covers channels Counter doesn't.

How is pricing different between Counter and Gorgias?

Gorgias charges per helpdesk ticket and separately per AI automated interaction, so an AI-resolved conversation is billed twice. Counter charges per conversation its assistant answers, with an allowance on each plan, free team-only chats and unlimited seats.

Can either one hold a refund until a person approves it?

Counter can: set refunds to Approval required and every proposal waits in your inbox for a teammate. In the Gorgias documentation we checked, actions run automatically under conditions you set, or the conversation is handed to a human.

Which one works with Medusa?

Counter connects to Medusa v2 natively. We didn't find a native Medusa integration for Gorgias; custom platforms can connect through its API.

Do Counter or Gorgias train AI on my store's data?

Counter doesn't use store data to train AI models. Gorgias says merchant data doesn't train third-party models like OpenAI's, and that AI Agent learns from interactions across brands with safeguards.

Counter vs Gorgias

Gorgias is a full helpdesk with an AI Agent on top. Counter is an AI assistant for your website chat that handles orders within rules you publish, and can hold any action for a teammate's approval. Here's how they compare for a Shopify or Medusa store.

Start free trial See Counter pricing

7-day free trial on every Counter plan.

The short version

Choose Counter if

You want an AI that resolves orders in chat: returns, refunds, cancellations, address changes and discount codes
You want risky actions like refunds to wait for a teammate's approval before anything changes
You don't want to pay twice for one conversation: an AI-resolved chat counts once, and chats your team answers are free
You want unlimited team seats on every plan, with no per-seat or per-ticket fees
You want shoppers to verify their order with an emailed code before the AI shares a single detail

Choose Gorgias if

You need a full helpdesk across email, social, SMS and phone, with AI on those channels too
You rely on integrations like Loop, Recharge or 3PLs such as ShipStation and ShipBob
You need SOC 2 Type II, a HIPAA report or EU data residency, or sell on WooCommerce or BigCommerce

Side by side

Counter vs Gorgias

Feature	Counter	Gorgias
What it is	AI support assistant for website chat, with a shared inbox for handoffs	Omnichannel helpdesk with an optional AI Agent
Pricing model	$29, $99 or $249 per 30 days for 500, 2,500 or 7,500 AI conversations; $0.04 per extra conversation	Helpdesk billed per ticket ($10 to $900 a month for 50 to 5,000 tickets), plus AI Agent billed per automated interaction
AI-resolved conversation	Counts once toward your AI conversation allowance	Billed as a helpdesk ticket and as an automated interaction
Conversations your team handles	Free	Billed as helpdesk tickets
Team seats	Unlimited on every plan	3 on Starter; 500 on Basic and above per the pricing page
Free trial	7 days, card required	7 days, no card required
Platforms	Shopify and Medusa v2	Helpdesk: Shopify, WooCommerce, BigCommerce and more. AI Agent: Shopify only
Channels	Website chat	Email, chat, social, help center and contact form; SMS and voice as paid add-ons
Order actions by the AI	Returns, refunds, cancellations, address changes and discount codes on Shopify and Medusa	Cancel, edit address, remove or replace items, free reship, order notes, plus 130+ actions including integrations
Returns	Created in Shopify or Medusa by the assistant	Documented through Loop Returns and AfterShip Returns
Approval before an action	Per topic: run automatically, wait for a teammate's approval, or always hand to a person	Conditions on each action and handover to a human; no approval hold documented
Order verification	Shopper confirms a code sent to the order email before any detail is shared	Not covered in the sources we checked
AI training on your data	Not used to train AI models; conversations deleted after 30 days by default	Not used to train third-party models; Gorgias says AI Agent learns from other brands' interactions, with safeguards

Key differences

A helpdesk with AI, or an AI that asks first

Gorgias is built around a human support team: one inbox across email, chat, social, SMS and phone, with macros, routing and reporting. Its AI Agent answers from your help center and Shopify data and can run a long list of order actions, handing the conversation to a person when it isn't confident or a topic is on your handover list.

Counter focuses on website chat and on how far the assistant is allowed to go. For every topic you choose whether it acts on its own, prepares the change and waits for a teammate to approve it, or always hands off. Before an approved action runs, Counter rereads the order and your rules and stops if anything changed.

How you pay

Gorgias bills the helpdesk per ticket and AI Agent per automated interaction, so a conversation the AI resolves counts as both. Counter bills only conversations the assistant answered: 500 on Starter at $29 per 30 days, up to 7,500 on Scale at $249, then $0.04 each. Chats only your team answers are free, and seats are unlimited.

Gorgias's per-ticket model makes sense if most of your volume is handled by people across many channels. Counter's model is built for stores that want the assistant to take the first reply on chat.

Platforms and channels

Gorgias's helpdesk connects to Shopify, WooCommerce, BigCommerce and more, and its AI works on email, chat, SMS and social DMs, but AI Agent itself is Shopify-only. Counter runs on website chat for Shopify and Medusa v2 stores. If you need AI on email or Instagram today, Gorgias covers more ground.

FAQ

Counter vs Gorgias, answered.

Is Counter a Gorgias alternative?: For website chat, yes: Counter answers shoppers, tracks verified orders and handles returns, refunds and order changes within your rules. It isn't a full helpdesk, so if you need one inbox for email, social, SMS and phone, Gorgias covers channels Counter doesn't.
How is pricing different between Counter and Gorgias?: Gorgias charges per helpdesk ticket and separately per AI automated interaction, so an AI-resolved conversation is billed twice. Counter charges per conversation its assistant answers, with an allowance on each plan, free team-only chats and unlimited seats.
Can either one hold a refund until a person approves it?: Counter can: set refunds to Approval required and every proposal waits in your inbox for a teammate. In the Gorgias documentation we checked, actions run automatically under conditions you set, or the conversation is handed to a human.
Which one works with Medusa?: Counter connects to Medusa v2 natively. We didn't find a native Medusa integration for Gorgias; custom platforms can connect through its API.
Do Counter or Gorgias train AI on my store's data?: Counter doesn't use store data to train AI models. Gorgias says merchant data doesn't train third-party models like OpenAI's, and that AI Agent learns from interactions across brands with safeguards.

Keep reading

Sources

Gorgias details were checked on October 4, 2026 against the pages below. Plans and features change, so confirm current details on Gorgias's site. Counter's details come from our pricing and FAQ. Gorgias is a trademark of its owner.

Let Counter take the first reply.

Connect your store, publish your rules and test everything in the playground before a single shopper sees it. Every plan starts with a 7-day free trial.

Start your free trial Compare plans