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Return policy template and generator

Fill in your details below to generate a return policy you can edit and copy. Nothing you type is sent anywhere.

Updated October 30, 2026

This is a starting point, not legal advice. Consumer rights vary by country and region and can override what a store's policy says, so check it against the law where you sell before you publish it.

Return policy

Return policy

We want you to be happy with your order from Your Store. If you aren't, you can return eligible items within 30 days of delivery.

Eligibility
Items must be unused, in their original condition and packaging, with proof of purchase. Final sale items, gift cards and personalized items can't be returned.

How to start a return
Email support@yourstore.com with your order number and the items you'd like to return. We'll reply with instructions. Please don't send items back until we've confirmed your return.

Return shipping
Return shipping is paid by the customer, unless the item arrived damaged or we sent the wrong item.

Refunds
Once we've received and inspected your return, we'll let you know whether it's approved. Approved refunds go to your original payment method. Your bank may take a few extra days to post it.

Damaged or incorrect items
If your order arrives damaged or incorrect, email support@yourstore.com as soon as you can, with your order number and a photo.

Questions
Contact us at support@yourstore.com.

What a return policy should include

  • How long customers have to return an item, and when that period starts.
  • Which items qualify, and which don't.
  • How to start a return.
  • Who pays for return shipping.
  • How and when refunds are issued.
  • What to do about damaged or incorrect items.

FAQ

Common questions.

How long should a return window be?

Choose a window you can honor and that meets the law where you sell. Some regions set minimum periods for online purchases, so check yours.

Do I need a return policy?

Even where it isn't required, a clear policy sets expectations and reduces questions. Some regions and platforms have their own requirements, so check those too.

Let Counter take the first reply.

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